SEO Audits

Analysis of website structure, URL organisation, and site navigation.

Examination of HTML markup, meta tags, header tags, and other on-page elements.

Assessment of website loading speed, mobile-friendliness, and responsiveness.

Identification and fixing of broken links, duplicate content, and crawlability issues.

Evaluation of XML sitemap, robots.txt file, and proper implementation of canonical tags.

Identification of target keywords and analysis of their search volume, competition, and relevance.

Assessment of keyword usage in page titles, headings, meta descriptions, and content.

Optimisation of on-page elements for target keywords, ensuring proper keyword density and placement.

Analysis of content quality, uniqueness, and relevance to user search intent.

Suggestions for content improvement, including keyword expansion and topic coverage.

Analysis of the website’s backlink profile, including quantity, quality, and diversity of backlinks.

Evaluation of anchor text distribution and identification of potential spammy or low-quality links.

Examination of the website’s presence in online directories, social media, and industry-specific platforms.

Identification of opportunities for link building, outreach, and relationship building with influencers or relevant websites.

Assessment of website usability, including navigation, user interface, and accessibility.

Analysis of user engagement metrics such as bounce rate, time on site, and conversion rates.

Evaluation of site architecture, internal linking, and calls-to-action for improved user experience.

Recommendations for enhancing user engagement through interactive elements, multimedia, and user-generated content.

Assessment of local search presence, including Google Business Profile optimisation, local citations, and reviews.

Analysis of local keyword targeting and inclusion of location-specific information on the website.

Evaluation of consistency in NAP (Name, Address, Phone) information across directories and online platforms.

Suggestions for enhancing local visibility through geographically targeted content and local link building.

Implementation or review of website analytics tools (e.g., Google Analytics) to track website performance.

Analysis of key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates.

Regular reporting and monitoring of SEO metrics to measure progress and identify areas for further improvement.